In the world of advertising, there never seems to be enough time to sharpen a pencil let alone hand draw every frame of a :60 second animation. But this project for The National Museum of African American Music (NMAAM for short) was a unique opportunity to drive the timeline and take a lead on the visual approach. Joining together with our friends at Elastic, we set out to spread the word of this new Nashville based museum experience and help give back to an organization focused on celebrating and preserving the influence African Americans have had on the American soundtrack. The finished animation is the culmination of a total team effort over several months and we have lots to share. So crank up some music and let’s kick it for a while.
From Robert Johnson to Rhianna, Crossing several genres and spanning several decades, our research and exploration process helped to dial in the final illustration style and set the tone for the final piece. Before Animation began, our team spent several weeks researching the history of African American music and then created character studies focused on prominent black artists of the twentieth century.
Work Gallery
