Orangetheory
24 hours of fitness
Breaking Records, Twice
We hijacked Daylight Savings Day and got a record number of new members for the world’s fastest growing fitness brand. Then we did it bigger the next year, and shattered the record again.
The Gallery
No More Excuses
It’s the #1 excuse for why people around the world don’t exercise. But it’s just that, an excuse. A mental obstacle people have that is preventing them from living their healthiest, happiest life. And as a fitness brand with a mission to help people all over the world live a healthier, more vibrant life, we felt we had an opportunity to tear this excuse down.
The idea: Let’s own the one day in every calendar year where there is more time—Daylight Savings, the day where we turn back the clock creating a 25th hour. And on this day, let’s do everything we can to get everyone everywhere into our studios for a free one-hour workout.
More Works More Works
Holler and let's make some dope shit together
Whether you’re building a brand, designing a product, or simply want to explore an idea, we’d love to hear from you.
© 2025 All rights reserved
Orangetheory
24 hours of fitness
Breaking Records, Twice
We hijacked Daylight Savings Day and got a record number of new members for the world’s fastest growing fitness brand. Then we did it bigger the next year, and shattered the record again.
The Gallery
No More Excuses
It’s the #1 excuse for why people around the world don’t exercise. But it’s just that, an excuse. A mental obstacle people have that is preventing them from living their healthiest, happiest life. And as a fitness brand with a mission to help people all over the world live a healthier, more vibrant life, we felt we had an opportunity to tear this excuse down.
The idea: Let’s own the one day in every calendar year where there is more time—Daylight Savings, the day where we turn back the clock creating a 25th hour. And on this day, let’s do everything we can to get everyone everywhere into our studios for a free one-hour workout.
More Works More Works
Holler and let's make some dope shit together
Big idea. Tight deadline. Impossible brief. Perfect.
If you’re trying to make something real, not just another slide in a deck, I’d love to help build it.
© 2025 All rights reserved
Orangetheory
24 hours of fitness
Breaking Records, Twice
We hijacked Daylight Savings Day and got a record number of new members for the world’s fastest growing fitness brand. Then we did it bigger the next year, and shattered the record again.
The Gallery
No More Excuses
It’s the #1 excuse for why people around the world don’t exercise. But it’s just that, an excuse. A mental obstacle people have that is preventing them from living their healthiest, happiest life. And as a fitness brand with a mission to help people all over the world live a healthier, more vibrant life, we felt we had an opportunity to tear this excuse down.
The idea: Let’s own the one day in every calendar year where there is more time—Daylight Savings, the day where we turn back the clock creating a 25th hour. And on this day, let’s do everything we can to get everyone everywhere into our studios for a free one-hour workout.
More Works More Works
Holler and let's make some dope shit together
Big idea. Tight deadline. Impossible brief. Perfect.
If you’re trying to make something real, not just another
slide in a deck, I’d love to help build it.
© 2025 All rights reserved