Visit Lauderdale: Break Free
Why Blend In When You Can Break Out
Why Blend In When You Can Break Out
Most winter travel campaigns blend together — same stock beaches, same “escape the cold” clichés, same soft sell that no one remembers. We wanted no part of that.
Break Free was built as a full 360° integrated campaign that turned Greater Fort Lauderdale into more than a destination. It became an emotional escape from winter itself. Every channel — from 3D billboards and heated pop-ups to social, digital, and creator content — carried one mission: make people feel warmth again. Not just see it, but feel it.
The Gallery
When the Work Gets Felt, Not Just Seen
This wasn’t a campaign built for impressions. It was built for reactions. Out-of-home installations stopped commuters in their tracks. Social and digital creative cut through with personality and heat. And creators turned “Get Ready With Me” moments into transformations from frozen to free.
The results spoke for themselves — travelers were 2.5x more likely to visit after exposure, brand love jumped 85%, and visitation in target markets rose 152%. Break Free didn’t sell a place. It sold a feeling — and that feeling moved people.
More Works More Works
Holler and let's make some dope shit together
Whether you’re building a brand, designing a product, or simply want to explore an idea, we’d love to hear from you.
© 2025 All rights reserved
Visit Lauderdale: Break Free
Why Blend In When You Can Break Out
Why Blend In When You Can Break Out
Most winter travel campaigns blend together — same stock beaches, same “escape the cold” clichés, same soft sell that no one remembers. We wanted no part of that.
Break Free was built as a full 360° integrated campaign that turned Greater Fort Lauderdale into more than a destination. It became an emotional escape from winter itself. Every channel — from 3D billboards and heated pop-ups to social, digital, and creator content — carried one mission: make people feel warmth again. Not just see it, but feel it.
The Gallery
When the Work Gets Felt, Not Just Seen
This wasn’t a campaign built for impressions. It was built for reactions. Out-of-home installations stopped commuters in their tracks. Social and digital creative cut through with personality and heat. And creators turned “Get Ready With Me” moments into transformations from frozen to free.
The results spoke for themselves — travelers were 2.5x more likely to visit after exposure, brand love jumped 85%, and visitation in target markets rose 152%. Break Free didn’t sell a place. It sold a feeling — and that feeling moved people.
More Works More Works
Holler and let's make some dope shit together
Big idea. Tight deadline. Impossible brief. Perfect.
If you’re trying to make something real, not just another slide in a deck, I’d love to help build it.
© 2025 All rights reserved
Visit Lauderdale: Break Free
Why Blend In When You Can Break Out
Why Blend In When You Can Break Out
Most winter travel campaigns blend together — same stock beaches, same “escape the cold” clichés, same soft sell that no one remembers. We wanted no part of that.
Break Free was built as a full 360° integrated campaign that turned Greater Fort Lauderdale into more than a destination. It became an emotional escape from winter itself. Every channel — from 3D billboards and heated pop-ups to social, digital, and creator content — carried one mission: make people feel warmth again. Not just see it, but feel it.
The Gallery
When the Work Gets Felt, Not Just Seen
This wasn’t a campaign built for impressions. It was built for reactions. Out-of-home installations stopped commuters in their tracks. Social and digital creative cut through with personality and heat. And creators turned “Get Ready With Me” moments into transformations from frozen to free.
The results spoke for themselves — travelers were 2.5x more likely to visit after exposure, brand love jumped 85%, and visitation in target markets rose 152%. Break Free didn’t sell a place. It sold a feeling — and that feeling moved people.
More Works More Works
Holler and let's make some dope shit together
Big idea. Tight deadline. Impossible brief. Perfect.
If you’re trying to make something real, not just another
slide in a deck, I’d love to help build it.
© 2025 All rights reserved