Turning sparks into something real with AI before the strategy even exists.
How rapid prototyping keeps ideas alive long enough to matter.
The best ideas don’t show up ready. They arrive half-formed, weird, and sometimes impossible to explain.
That was the starting point for Visit Savannah — a destination that already had soul, but needed a new way to show it.
Before there were storyboards or production budgets, we started with vibes. We wrote, talked, argued, and then fed the fragments into AI tools to see if they could hold water. The question wasn’t “Can AI design a campaign?” It was simpler. “Can it help us see what we mean?”
Midjourney helped translate half-spoken creative thoughts into something tangible — tone, light, rhythm. The team built entire lookboards for four campaign worlds in a matter of hours. Kling came next, adding motion to still frames so we could feel the pacing and atmosphere of each idea.
By the second tissue session, we weren’t talking theory anymore. We were showing the work — how “Awaken Every Sense” might feel alive in motion, how “Let’s Stir Things Up” could flirt between history and rebellion, how “Sincerely, Savannah” could turn a city into a person with warmth and wit.
The AI didn’t make the work. It made the work believable sooner.
Rapid prototyping gave us permission to move faster, to test tone before script, to sense when an idea had something real underneath it. That clarity changed how we collaborated. It turned client conversations from “what if” into “when can we make it.”
It’s not about replacing the creative process. It’s about catching lightning while it’s still forming.
AI gave us the ability to see the idea while it was still blurry — and that made all the difference.